When it comes to Xmas gifts, every woman in Monaco is hoping its’ the new Chopard watch thats sitting underneath her Xmas tree. Even better if he diamonds inside are running free.
When the trademark floating diamonds first made their appearance in a timepiece in 1976, they could have easily been dismissed as a novelty. However, whether displayed on a watch or in a pendant, the Happy Diamonds concept remains the brand’s signature. Nearly 30 years after Happy Sport’s conception, in a campaign fronted by Julia Roberts, Chopard has reimagined the style in a new model – Happy Sport The First. The watch retains the Joie De Vivre essence of the original design, with the ability to transition from daily sporty activities to glamorous evening soirées.
To celebrate the launch of the watch, Chopard bought together a group of inspirational women — including Tru & Beyond founder, Miriam Abadi — from the Middle East to be a part of the Happy Diamonds campaign. With Happy Sport The First shining from her wrist, Miriam can be seen swirling freely like a prima ballerina, capturing the Chopard mood of “diamonds are happier when they are free.”
Chopard’s latest Happy Sport The First collection is available in store on Place du Casino.